Analyst Report 2017-2018

Ovum Decision Matrix: Selecting a Digital Banking Platform

Delivering an excellent customer experience on digital channels is becoming a differentiator in the banking industry, so a bank’s choice of digital banking platform will have a significant impact on its competitive capability for the next five to ten years.

This Ovum Decision Matrix report provides a reference guide for banks and financial institutions looking for a digital banking platform by profiling the top 10 leading vendors.

Key findings

  • The growing importance of digital channels has made them a central investment area for banks.
  • The digital channel platform market has been shifting from channel-specific solutions toward single omni-channel, digital-first platforms.
  • Thanks to open APIs, smart digital banking platforms will increasingly help banks connect with fintechs for superior customer experiences.

Overall Assessment

This analyst report provides a summary of each vendor’s digital banking platform’s capabilities based on a quantitative assessment of its market impact. The greatest weight is given to the platform’s ability to fulfil retail banking needs, but the report also evaluates the platforms’ wealth management and corporate banking coverage. Alongside this, Ovum provides an assessment of each vendor’s technology and execution capabilities.

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