CheBanca! Mastering
the Digital Customer

Why the most innovative bank in
Italy has selected Backbase to
deliver their new omni-channel
digital banking experience.

CheBanca! was launched in 2008 as part of the Mediobanca Banking Group, which is one of the country’s major investment banks, as a next-generation multi-channel and digital bank. With an award-winning customer-centric service and product offering, CheBanca! already has more than 500,000 customers, more than €14bn in total assets, and is officially recognised as being the “Best Digital Bank” in Italy for customer satisfaction.

“When we met Backbase, I was really impressed by the company’s vision. This vision was very similar to what we wanted to provide for our customer – what kind of CRM; what kind of communication; what kind of management of the digital platform it can offer to the customer.”

says Antonio Fratta Pasini, Head of CRM and Omnichannel Banking at CheBanca!.


Get the story behind the successful digital transformation of Italy’s most innovative bank.

Find out how they got there with the help of Backbase, download the case study.

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