Streamlining the online customer journey with Backbase Forms

ABN AMRO, a full-service bank, has a leading position in The Netherlands. 21% of the Dutch population use ABN AMRO as their principal bank, in the (small) business segment ABN AMRO has a market share of 20%, and in private banking ABN AMRO is the market leader in The Netherlands. The bank has over 21,000 employees.

Its history stretches back through numerous mergers, notably the Amsterdamsche Bank (1871) merger with Rotterdamsche Bank (1873), which was part of a merger that included Determeijer Weslingh & Zn (1765). This formed AMRO Bank, which in 1991 merged with ABN to become what it is today, the third-largest bank in the Netherlands.

To reflect the current landscape of digital banking and the modern customer’s expectations of having everything at their fingertips, ABN AMRO has embarked on an ambitious and comprehensive series of digital implementations.

One of these digital initiatives is the bank’s implementation of Backbase Forms, which helps to further automate business processes, increase productivity and improve the customer experience.

“You can really start to pick up the speed and deliver value fast and often.”

says Mark Bus, Product Owner, ABN AMRO Bank.

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