Press Release, 13 September 2012

Backbase introduces Launchpad, your new banking experience

  • Jenny Maat
  • September 13, 2012

Backbase today introduced Backbase Launchpad, a new and unique banking experience that will kick start the Bank 2.0 projects financial institutions are initiating around the world. Launchpad offers the latest innovation and best practices in user experience design and cross-device customer journeys. It’s quite simply: banking made beautiful.

Backbase Launchpad really offers Bank 2.0 a la Carte and helps banks to launch their online and mobile projects in no time,” said Jouk Pleiter, Backbase’s CEO and Co-Founder. “Launchpad is optimized for use on any device and works both as a web app and as an native mobile app, while also offering contextual targeting capabilities to create a truly unique, personal, and relevant customer experience,” he continued.

Backbase Launchpad can be used by banks of any size: From the Big Five to the smaller Credit Unions, from retail banking to private banking. By offering out-of-the-box widgets, Backbase Launchpad drastically brings down the time to market for new Bank 2.0 projects. Launchpad enables account overview, payments, address book, PFM, ATM locator, social login, user (my) preferences, advisory and enrollment tools, promotions, and many other functions. Other apps (either developed by Backbase or by third-party developers) will be made available via the Backbase App Center.

With Launchpad, Backbase closes the gap between public sites and secure transactional applications by blending them into a single platform. Now banks have the sales power directly in the heart of their internet banking application. Backbase Launchpad empowers banks to implement smart cross- and upsell campaigns to truly capitalize on their online and mobile traffic.

Backbase Launchpad is completely modular, which enables banks to pick and choose the modules they need. Financials can easily extend pre-built templates, widgets and apps or choose to create new ones that fit their unique requirements. Backbase Launchpad works with open technology standards making it easy for developers and other vendors to build and extend upon Backbase Launchpad. Third-party apps are available in the Backbase App Center.

Launchpad is fully based on Backbase technology and is completely manageable with the Backbase Portal Manager, thus enabling the digital and marketing teams at the bank to edit and optimize the customer journey without IT support.

Media Contact

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The Netherlands
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